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About Alma Mater

We are a marketplace offering growing brands and dreamers a place to showcase their officially licensed collegiate merchandise.

Every piece on our marketplace comes from a small, licensed brand or independent creator who puts care into every detail.

When you shop here, you support your alma mater and help someone pursue their dream.

Meet the Maker

Asa LaBelle is a Clemson alum and creator of Traditions Collegiate Apparel based in South Carolina.

A sweatshirt gifted to him by his brother inspired him to create his own brand of embroidered sweatshirts and hats with timeless designs that any student or alum would be happy to wear.

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Dress to Impress

Timeless Tartans weaves history into every thread, crafting heritage-inspired apparel and accessories that honor Scottish clans and culture. Each piece connects past to present, blending traditional tartan patterns with modern design. Rooted in ancestry and crafted with care.

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Always Recruiting.

We are always looking for sellers to join Alma Mater.

If you are a brand looking for additional sales for your collegiate apparel and merchandise, we'd love to talk!

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